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Schiit Celebrates 5th Anniversary, Releases Book


Schiit Happened Provides Real-World Insight for Companies That Didn’t Win the VC or Crowdfunding Lotteries
June 15, 2015, Valencia, CA. For the occasion of Schiit Audio’s 5th Anniversary, Schiit Happened: The Story of the World’s Most Improbable Start-Up has been released in both e-Book and print formats. Schiit Happened tells the unexpurgated story of Schiit Audio, an electronics company that started in a garage and quickly went on to impress early customers and reviewers, and grabbed the attention of press from Head-Fi to CNet to The New York Times.
“If you’ve been wondering if any start-up can succeed without investment, rich relatives, or crowdfunding, the answer is yes,” said Jason Stoddard, Schiit’s Co-Founder. “We are a leader in the personal audio industry now, and have been profitable every year we’ve been in business—with no investment, no bank loans, and no neuroses over ‘making the numbers’ for the beancounters.”
Schiit Audio bucked many of the trends of the time when it launched in 2010: choosing to manufacture entirely in the USA, targeting a youthful market with affordable products, taking a bold and unforgettable name…and paying it off with much-needed humor in what is usually a very staid industry.
Schiit Happened was first serialized on Head-Fi.org (and is still available there in blog form at http://www.head-fi.org/t/701900/schiit-happened-the-story-of-the-worlds-most-improbable-start-up). Jason decided to have the book professionally edited and formatted for release to a wider audience when he began getting email from many people saying that this kind of content was sorely needed in schools…and several educators actually began recommending their students read it for their coursework, citing the gritty, tell-all content of this behind-the-scenes book.
“As I mention in the book, if you buy anything from us after you see how much we screw up, it’ll be a miracle,” says Jason Stoddard, Schiit Audio’s co-founder. “This isn’t some puff piece about how easy it is to run your own business, or about how smart we are. This is how the real world works.”
Schiit Happened is available now as an eBook via Amazon, Kobo, Google Play, and Barnes & Noble at $4.99, and will shortly be available in print via Createspace and Amazon at $14.99.
Amazon: http://www.amazon.com/gp/product/B00Z5IFTYO
Kobo: https://store.kobobooks.com/en-US/ebook/schiit-happened
Google Play: https://play.google.com/store/books/details/Jason_Stoddard_Schiit_Happened?id=2oDSCQAAQBAJ
Barnes & Noble
About Schiit Audio
Founded in June 2010 by audio industry “old dogs” Jason Stoddard and Mike Moffat, Schiit has grown into a leader in the "personal audio" market, with a wide range of products spanning DACs, headphone amplifiers, and preamplifiers, from $49 to $2299. Schiit is also a leader in the direct sale of audio products.
Jason Stoddard was the former engineering lead at Sumo, designing power amps that included Polaris II, Polaris III, Andromeda III, Ulysses, Ulysses II, The Ten, The Five, as well as preamplifiers including Athena II, Diana, and Artemis, and Sumo’s first digital line: Axiom and Theorem.
Mike Moffat was the founder of Theta, Theta Digital, and Angstrom, and his audio history covers an impressive list of firsts, including the first standalone DAC, the Theta DSPre, the first use of digital signal processing and bit-perfect digital filter algorithms, the first DTS surround processor, and more.