How We Do It

So, here goes:

 

1. Direct sale. Dealers double the cost. Do you like your dealer that much? Companies selling through a typical rep-distributor-dealer model are at about a 2x cost disadvantage to direct sale. Period. End of story. 

 

2. Efficient production engineering. The reality is that if we are good at anything, we’re good production engineers, as in, making things easy to produce. That's one reason our products look so simple.

 

3. We are very good at saying “no.” No super-zowie gold-plated chassis milled out of a solid block of metal. No flavor of the month, special editions, touched-by-the-Designer’s-hand models. No promos. No special deals. No “handbuilt by happy elves in Wichita.” No fancy office building. No pricing-because-that’s-what-the-competition-costs. 

 

And yeah, we know, our model isn’t for everyone. Sometimes we seem inflexible and curt. But that’s only because we are really focused on one thing: delivering great products at lowest cost, while maintaining local production. If that’s for you, great. If it isn’t, then there are plenty of other options out there.